Was Your Facebook Ad Campaign Successful or Not?

I’ve had clients ask “So… how did we do? Was this campaign successful or not?” That’s a bit like asking “How long is a string?” When people are asking about the success of failure of their ad campaign, they’re generally focusing on these stats alone: CTR (Click Through Rate) Clicks CPM (Cost Per 1,000 Impressions)…

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Six Reasons Your Campaign "Failed" and What to Do Next

As online entrepreneurs, we’re used to high learning curves and dusting ourselves off when things haven’t gone perfectly. Sinking money in to a Facebook ad campaign that didn’t offer an ideal return can certainly sting. But trust me, it has happened to the best of us. Here are some of the reasons your campaign may…

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Five Key Factors That Show You're Ready for Facebook Ads

Have you been thinking about running ads for your business? Here are some important key factors to show you whether or not you’re ready to run ads. You have something to sell. Now, bear with me. It might seem like I’m being snarky or sarcastic, but this is serious. I would encourage you to never…

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