Was Your Facebook Ad Campaign Successful or Not?

August 16, 2017

I’ve had clients ask “So… how did we do? Was this campaign successful or not?” That’s a bit like asking “How long is a string?” When people are asking about the success of failure of their ad campaign, they’re generally focusing on these stats alone: CTR (Click Through Rate) Clicks CPM (Cost Per 1,000 Impressions) […]

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Facebook Advertising

Six Reasons Your Campaign “Failed” and What to Do Next

August 7, 2017

As online entrepreneurs, we’re used to high learning curves and dusting ourselves off when things haven’t gone perfectly. Sinking money in to a Facebook ad campaign that didn’t offer an ideal return can certainly sting. But trust me, it has happened to the best of us. Here are some of the reasons your campaign may […]

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Facebook Advertising

Five Key Factors That Show You’re Ready for Facebook Ads

August 6, 2017

Have you been thinking about running ads for your business? Here are some important key factors to show you whether or not you’re ready to run ads. You have something to sell. Now, bear with me. It might seem like I’m being snarky or sarcastic, but this is serious. I would encourage you to never […]

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Facebook Advertising

The Eight Questions You Must Ask Your Audience

March 20, 2017

One of the most common places that online business owners get stuck is properly surveying their audience. Too many times, they start designing programs and offers based on assumptions made about their audience and neglect to ask what they *actually* want. Of course, there’s no perfect formula or hidden secrets to connecting with your audience, but it […]

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Facebook Advertising, Sales Funnels

Smart Marketing Tactics: Across Eras and in Any Phase of Growth

March 9, 2017

I’m admittedly super nerdy when it comes to consuming as much content as I can about marketing, business and self-development, and I recently finished reading a book all about persuasion marketing as it relates to neuromarketing — basically the things that light up our brains and make us want to say “YES!” to a sales […]

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Captivation Methods, Digital Marketing

Ten Steps to a Successful Advertising Campaign

February 28, 2017

The Facebook ad itself is only a teeny-tiny portion of any online advertising or other successful Facebook ad campaign.. Although it might be the first step of the campaign, it’s roughly about 10% of its success. When clients come to me wanting to run a Facebook ad, especially in the coaching and online service-based industry, […]

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Facebook Advertising

Three Ways to Overcome Imposter Syndrome

February 6, 2017

For the longest time imposter syndrome was keeping me stuck. I would have (what I thought to be) a great idea and I’d set out to gather information and research on exactly how to put my great idea in motion. I was so stuck in my own head, and afraid that someone else was already […]

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Motivation & Inspiration

The Why of Your Business

January 18, 2017

This morning I asked in my Facebook group, what is your why? This is such a common question around entrepreneurs right? We’ve got our vision boards and our mantras, but that’s not the why I was talking about. People don’t buy what you do, they buy why you do it. Are people going to work […]

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Digital Marketing

How to Repurpose Your Facebook Live Videos

January 5, 2017

Facebook Live lets you broadcast a live-stream video from your phone. If you’ve live-streamed a great video you’d like to keep, follow these steps to download the video file from your Facebook: First, log into Facebook.com and go to your profile. Next, locate the Videos tab below your profile’s cover photo (along the bottom of […]

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Digital Marketing

The End of Course Remorse

September 26, 2016

There’s a problem with the online course industry, and I’m calling it out. I recently saw a post in a group about “buyers remorse” when it comes to the programs that ring in at $2000 or more. While these courses are jam-packed with info, it can be overwhelming. Recent stats have shown us that over 80% […]

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Digital Marketing, Motivation & Inspiration

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