For the longest time imposter syndrome was keeping me stuck. I would have (what I thought to be) a great idea and I’d set out to gather information and research on exactly how to put my great idea in motion. I was so stuck in my own head, and afraid that someone else was already […]

This morning I asked in my Facebook group, what is your why? This is such a common question around entrepreneurs right? We’ve got our vision boards and our mantras, but that’s not the why I was talking about. People don’t buy what you do, they buy why you do it. Are people going to work […]

Facebook Live lets you broadcast a live-stream video from your phone. If you’ve live-streamed a great video you’d like to keep, follow these steps to download the video file from your Facebook: First, log into Facebook.com and go to your profile. Next, locate the Videos tab below your profile’s cover photo (along the bottom of […]

There’s a problem with the online course industry, and I’m calling it out. I recently saw a post in a group about “buyers remorse” when it comes to the programs that ring in at $2000 or more. While these courses are jam-packed with info, it can be overwhelming. Recent stats have shown us that over 80% […]

You started your own business to gain freedom. Freedom from: Being stuck behind a computer from 9-5 Being away from your family forty plus hours a week An inconsiderate boss breathing down your neck Working your tail off for $20 an hour while the company is profiting 5 times that There’s a saying that entrepreneurs […]

As a service-based business owner, I’ve made a couple guesses about you, and you can tell me if I’m right (or if you’d like to challenge my assumptions). You want to make a difference for people in their lives. You want to teach, you want to inspire, and change lives with your content. You would […]

You started a business for two reasons, you wanted the freedom of creating your own schedule, and you wanted to make money.  However, once you’ve tasted the success of landing your first client, and your second client, (and even your third, fourth and fifth), the novelty of being self-employed has worn off and now you’re […]

“Allie, what is a marketing funnel?” When I say marketing funnel, I’m talking about the kind of funnel that you absolutely must get right if you want to sell products and run an efficient business. Your marketing funnel is made up of several stages, moving a potential client from total stranger to a total fan of your work. […]

If you’ve been posting the right content on social media at the right times without seeing results, there’s a reason why. Social media strategy is a piece of the overall picture, but it’s not always enough to close the deal. It’s hard to measure. As a coach or an online business owner, you’re either making sales or […]

I’ve had the opportunity to speak with hundreds of entrepreneurs about their goals and ideas for the upcoming year and there are common struggles between all of us that all relate to the following five areas. 1. Know Your Ideal Customers The expression is that if you try to serve everyone, you end up delighting […]