How Can I Decide What to Create for My Tiny Offer™

One of the biggest questions people ask during my webinars and in my DMs is all about how they can create their own Tiny Offer™ for their unique niche.    I think of Tiny Offer creation as a product suite comprised of 8 different categories: Hold My Hand Educational Inspirational Time Saving Accountability  Social Proof …

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Why Every Business Owner Should Have a Tiny Offer

Many of my clients have been told to avoid small products because they attract “the wrong crowd” when they’re selling high-ticket implementation, group programs or 1:1 coaching, so they’ve completely avoided them.    I’m of the belief that the Tiny Offer is the new freebie, and I’m on a mission to share that movement with…

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How I Had My Best Quarter EVER…

Let me preface this by saying I LOVE income reports. I think they’re this magical intersection of inspiration and teaching and I’m so excited to be here with you, publishing my first one.   My story might look familiar and some of you may even roll your eyes and think that its made up –…

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WordPress Resources at SiteGround

WordPress is an award-winning web software, used by millions of webmasters worldwide for building their website or blog. SiteGround is proud to host this particular WordPress installation and provide users with multiple resources to facilitate the management of their WP websites:   Expert WordPress Hosting SiteGround provides superior WordPress hosting focused on speed, security and…

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Five Lessons I’ve Learned During My Entrepreneurial Journey So Far

Some people are surprised to hear that my first venture into the entrepreneurial space wasn’t my marketing agency.   I started an events linen rental company.   After having a terrible experience with the chair cover rentals we purchased for our wedding, I distinctly remember having the thought while shopping at Target, “I could do…

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Tools That Make my Online Business Thrive

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI.   Here are five of my all-time favorite software tools for online marketing; I’ll keep this list updated as I find new ones!   Some of these links are…

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Why It’s Okay to Want More

In the last couple weeks, I’ve been putting in a strong effort to change my mindset and self-care habits. As a business owner and mother of three, I often feel like I’m reactive to everything.. which sometimes makes me resent my family (and the time I have available to work) or business or even my…

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Using a Quiz Within Your Sales Funnel

If you are running your business online, you’re going to need a sales funnel. Whether you realize it or not, you may already have one in place. The sales funnel is a journey that you take an interested party through in order to get to know you further. Of course, this can be done in…

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Get Prepared to Run Your Best Campaign Yet

In order to run a Facebook ad campaign that is set up for success, there are a few items I’d recommend checking off of your list first. For a printable version of this checklist, you can scroll to the bottom to signup to have the PDF emailed to you. 1. Your pixel is installed and…

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Was Your Facebook Ad Campaign Successful or Not?

I’ve had clients ask “So… how did we do? Was this campaign successful or not?” That’s a bit like asking “How long is a string?” When people are asking about the success of failure of their ad campaign, they’re generally focusing on these stats alone: CTR (Click Through Rate) Clicks CPM (Cost Per 1,000 Impressions)…

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