The Eight Questions You Must Ask Your Audience

One of the most common places that online business owners get stuck is properly surveying their audience. Too many times, they start designing programs and offers based on assumptions made about their audience and neglect to ask what they *actually* want. Of course, there’s no perfect formula or hidden secrets to connecting with your audience,…

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Smart Marketing Tactics: Across Eras and in Any Phase of Growth

I’m admittedly super nerdy when it comes to consuming as much content as I can about marketing, business and self-development, and I recently finished reading a book all about persuasion marketing as it relates to neuromarketing — basically the things that light up our brains and make us want to say “YES!” to a sales…

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Ten Steps to a Successful Advertising Campaign

The Facebook ad itself is only a teeny-tiny portion of any online advertising or other successful Facebook ad campaign.. Although it might be the first step of the campaign, it’s roughly about 10% of its success. When clients come to me wanting to run a Facebook ad, especially in the coaching and online service-based industry,…

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Three Ways to Overcome Imposter Syndrome

For the longest time imposter syndrome was keeping me stuck. I would have (what I thought to be) a great idea and I’d set out to gather information and research on exactly how to put my great idea in motion. I was so stuck in my own head, and afraid that someone else was already…

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The Why of Your Business

This morning I asked in my Facebook group, what is your why? This is such a common question around entrepreneurs right? We’ve got our vision boards and our mantras, but that’s not the why I was talking about. People don’t buy what you do, they buy why you do it. Are people going to work…

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How to Repurpose Your Facebook Live Videos

Facebook Live lets you broadcast a live-stream video from your phone. If you’ve live-streamed a great video you’d like to keep, follow these steps to download the video file from your Facebook: First, log into Facebook.com and go to your profile. Next, locate the Videos tab below your profile’s cover photo (along the bottom of…

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The End of Course Remorse

There’s a problem with the online course industry, and I’m calling it out. I recently saw a post in a group about “buyers remorse” when it comes to the programs that ring in at $2000 or more. While these courses are jam-packed with info, it can be overwhelming. Recent stats have shown us that over 80%…

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Stop Selling Your Freedom

You started your own business to gain freedom. Freedom from: Being stuck behind a computer from 9-5 Being away from your family forty plus hours a week An inconsiderate boss breathing down your neck Working your tail off for $20 an hour while the company is profiting 5 times that There’s a saying that entrepreneurs…

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Five Rules to Follow for Major Wealth as a Solopreneur

As a service-based business owner, I’ve made a couple guesses about you, and you can tell me if I’m right (or if you’d like to challenge my assumptions). You want to make a difference for people in their lives. You want to teach, you want to inspire, and change lives with your content. You would…

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You’ve created a job, not a lifestyle (and how to fix that).

You started a business for two reasons, you wanted the freedom of creating your own schedule, and you wanted to make money.  However, once you’ve tasted the success of landing your first client, and your second client, (and even your third, fourth and fifth), the novelty of being self-employed has worn off and now you’re…

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