Keeping a close eye on your competitor’s activities can be helpful for your business, whether it means identifying new opportunities, honing in on your keywords, or getting a better understanding for your industry. You can use online marketing tools to help you with this task. Here are some of my favorite tools: 1. Google Alerts –…

The realm of web-based marketing has a number of very important benefits that cannot be found in other marketing mediums. One of the most helpful of these benefits is the ability to analyze the success of a your marketing campaigns with a variety of tools available on the web, the most prevalent of which is…

Consider the process of Googling a topic, product, service, etc. You type in the words you’re thinking (whether they form a coherent sentence or not), hit the enter key, and trust that the most reliable information appears within the first page. After all, who has the time to search beyond that, right? But what exactly…

We know that social media and a solid content strategy is important in today’s SEO ranking metrics, but there’s much more to it. While content might be the gasoline that lights the fire, the on-site SEO should be the structure on which the fire burns. If you’re missing one of these key components of SEO,…

I’m a social media expert. And I say that loosely. Anyone taking the time to pay attention to the right “thought leaders”, “influencers” and current social media blog updates can call themselves an expert. Anyone trying to sell you on their services might call themselves an expert. Their bios usually read something like #mogul, #socialmedia #7figureincome. Am…

A question that has been piquing my curiosity since Pinterest came to the social media scene is: How will this benefit those small businesses looking to market locally? I thought I would dive into a bit of research to help my customers understand the pros and cons of marketing on Pinterest if they aren’t looking to…

A picture may be worth one thousand words, but nothing can provide a more stunning narrative than online video content. As multimedia consumers, we crave visual content. Look at the popularity of social media platforms like YouTube, Instagram and Pinterest. Corporate brands have discovered our affinity for visual content, but even small businesses can build…

Business owners realize that a company blog is a great way to engage customers online, but setting up a new blog may seem like a daunting task. There are many designs and functionality options to choose from, and what should you write about to drive traffic to your website? If you’re going to create a…