Pinterest for Local Marketing

A question that has been piquing my curiosity since Pinterest came to the social media scene is: How will this benefit those small businesses looking to market locally? I thought I would dive into a bit of research to help my customers understand the pros and cons of marketing on Pinterest if they aren’t looking to…

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The Secret to Success through Visual Marketing on YouTube, Pinterest and Instagram

A picture may be worth one thousand words, but nothing can provide a more stunning narrative than online video content. As multimedia consumers, we crave visual content. Look at the popularity of social media platforms like YouTube, Instagram and Pinterest. Corporate brands have discovered our affinity for visual content, but even small businesses can build…

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The Seven Must-Haves for a Successful Business Blog

Business owners realize that a company blog is a great way to engage customers online, but setting up a new blog may seem like a daunting task. There are many designs and functionality options to choose from, and what should you write about to drive traffic to your website? If you’re going to create a…

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Build a Social Media Strategy that Works

Social media is one of the most effective tools in your digital marketing toolbox. If you use social media effectively, you can develop strong connections with your potential and current clients. However, many business owners dive into social media without a clear strategy and hope for the best. This can either result in a big…

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