You started a business for two reasons, you wanted the freedom of creating your own schedule, and you wanted to make money. However, once you’ve tasted the success of landing your first client, and your second client, (and even your third, fourth and fifth), the novelty of being self-employed has worn off and now you’re…
“Allie, what is a marketing funnel?” When I say marketing funnel, I’m talking about the kind of funnel that you absolutely must get right if you want to sell products and run an efficient business. Your marketing funnel is made up of several stages, moving a potential client from total stranger to a total fan of your work….
I’ve had the opportunity to speak with hundreds of entrepreneurs about their goals and ideas for the upcoming year and there are common struggles between all of us that all relate to the following five areas. 1. Know Your Ideal Customers The expression is that if you try to serve everyone, you end up delighting…
Does your sales funnel feel more like a tornado than a calculated, measured process which ends in meeting goals and making sales? There are so many ways to bring traffic into your funnel, whether paid or organic, and I’ll be working my way through a blogging series of my FAVORITE ways to get more traffic…
Online business owners commonly struggle with digital strategies in three areas: 1. Not knowing and understanding your target audience It is extremely difficult to market yourself online without a complete understanding of your ideal client. Without knowing how they speak, where they search and what their pain points are, it’s nearly impossible to get the…
Keeping a close eye on your competitor’s activities can be helpful for your business, whether it means identifying new opportunities, honing in on your keywords, or getting a better understanding for your industry. You can use online marketing tools to help you with this task. Here are some of my favorite tools: 1. Google Alerts –…
The realm of web-based marketing has a number of very important benefits that cannot be found in other marketing mediums. One of the most helpful of these benefits is the ability to analyze the success of a your marketing campaigns with a variety of tools available on the web, the most prevalent of which is…
Consider the process of Googling a topic, product, service, etc. You type in the words you’re thinking (whether they form a coherent sentence or not), hit the enter key, and trust that the most reliable information appears within the first page. After all, who has the time to search beyond that, right? But what exactly…
We know that social media and a solid content strategy is important in today’s SEO ranking metrics, but there’s much more to it. While content might be the gasoline that lights the fire, the on-site SEO should be the structure on which the fire burns. If you’re missing one of these key components of SEO,…
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