In order to run a Facebook ad campaign that is set up for success, there are a few items I’d recommend checking off of your list first. For a printable version of this checklist, you can scroll to the bottom to signup to have the PDF emailed to you. 1. Your pixel is installed and […]
I’ve had clients ask “So… how did we do? Was this campaign successful or not?” That’s a bit like asking “How long is a string?” When people are asking about the success of failure of their ad campaign, they’re generally focusing on these stats alone: CTR (Click Through Rate) Clicks CPM (Cost Per 1,000 Impressions) […]
As online entrepreneurs, we’re used to high learning curves and dusting ourselves off when things haven’t gone perfectly. Sinking money in to a Facebook ad campaign that didn’t offer an ideal return can certainly sting. But trust me, it has happened to the best of us. Here are some of the reasons your campaign may […]
Have you been thinking about running ads for your business? Here are some important key factors to show you whether or not you’re ready to run ads. You have something to sell. Now, bear with me. It might seem like I’m being snarky or sarcastic, but this is serious. I would encourage you to never […]
One of the most common places that online business owners get stuck is properly surveying their audience. Too many times, they start designing programs and offers based on assumptions made about their audience and neglect to ask what they *actually* want. Of course, there’s no perfect formula or hidden secrets to connecting with your audience, but it […]
The Facebook ad itself is only a teeny-tiny portion of any online advertising or other successful Facebook ad campaign.. Although it might be the first step of the campaign, it’s roughly about 10% of its success. When clients come to me wanting to run a Facebook ad, especially in the coaching and online service-based industry, […]
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