Fun fact: The invention of the umbrella was actually a total industry disruptor — on par with Uber, Airbnb, and Spotify. In 1753, the inventor of the umbrella, Jacques Barbeu-Dubourg, had started to negatively impact the horse and buggy industry. Because once people had umbrellas, they didn’t duck into a buggy for transportation anymore, they…
I get this question a lot: “Would my membership work for a front-end offer?” Short answer: No…keep reading to find out why. First, by front-end offer, I mean a low-ticket item that brings new customers into your world and onto your email list. This would be the big end of your marketing funnel. The logic…
Don’t you wish you knew exactly what went on in your buyer’s mind when they’re considering your offer? The good news is that you can find out — in a way. It’s not mind reading — it’s psychology, specifically the psychology of persuasion, based on the work of Robert Cialdini in his groundbreaking book: Influence:…
Ever come across an online course with 50 bajillion bonuses that seem randomly thrown together and added just to boost the total value? Yeah, me too. Even if your potential customers don’t complain, you’re missing the whole point of bonuses. The reason bonuses exist is not just to sweeten the pot and crank-up your overall…
I want to tell you a true story about a woman who didn’t like her job. What she really wanted was the freedom and flexibility to be home with her kids — and to be able to do work she loves, on her terms. This is such a common story, and years ago, it was…
If there’s one mindset block I’ve seen in all of my clients and students (and myself) … it’s Impostor Syndrome. You’re probably familiar with Impostor Syndrome. But in case you’re not, it’s a set of limiting beliefs that pop up when you think about doing something new, going for a big goal, or stretching beyond…
Ever heard (or caught yourself saying) this: “Money doesn’t grow on trees”? While that’s technically true, you can in fact create money out of essentially thin air. Okay, there’s more involved. Let’s just say you can create money out of pixels. Right now, we have an amazing, never-before-available opportunity to make money. There are seemingly…
I’m a person who doesn’t believe there’s always a so-called right way and a wrong way to do things, even in business. Trust me, I’ve done a lot of things the “wrong” way. For the most part, I wouldn’t change a thing because I learned so much about myself and my business, including what works…
Had I shared too much? Would it change how they saw me? Would it hurt my credibility? That’s what I was asking myself and my team after I spent an hour with my Rich Life Lab members sharing lessons learned in 2020, including my biggest mistakes. My social media strategist, Rachel, reminded me that highs…
Here’s a round-up of the best of what you may have missed on the blog in 2020… The top 3 blog posts at AllieBjerk.com according to Google Analytics: Why Every Business Owner Should Have a Tiny Offer My Recommended Tech + Tools Stack How to Lead and Support Your Community During a Worldwide Crisis My…
![Brand-board-[Recovered]](https://alliebjerk.com/wp-content/uploads/2020/01/Brand-board-Recovered.png "Brand-board-[Recovered]")
looking for something?
Categories
tiny offers
