One of the most common places that online business owners get stuck is properly surveying their audience. Too many times, they start designing programs and offers based on assumptions made about their audience and neglect to ask what they *actually* want.
Of course, there’s no perfect formula or hidden secrets to connecting with your audience, but it is paramount that you understand them before trying to sell to them. That’s one of the biggest reasons I recommend surveying your audience BEFORE creating our building out any sales funnels or running Facebook ads.
People completely underestimate the power of surveying because it can feel really scary to think that people would actually answer us, right? We might think we already know everything about our audiences. If we aren’t positive that we are actively going to solve their problem and speak to their pain points directly, how can we expect that they’ll be willing to pay us for our offer? I’ve seen this happen a lot over the years in my digital strategy business.
I recommend that you start out by asking 10-15 people the following questions, either via email, survey, Facebook messenger or even a virtual coffee date. If you don’t have an audience yet, go ahead and reach out within another Facebook group.
This will help you in ALL areas of your sales funnel creation, but especially in crafting your messaging, your offer and even an ideal opt in.
The Eight Most Important Questions Include:
What’s your biggest challenge/problem when it comes to _________?
What are your goals for your ________?
What do you hope to accomplish with reaching your goals for your __________?
How would you feel if this problem was gone?
What have you tried that didn’t work? How did you feel about it?
What is your #1 goal in your business right now? Why?
What do you have to do to reach that goal?
By asking these questions, you’ll get insight into how to craft a sales funnel and Facebook ad campaign that will best serve your clients with your unique set of skills.
Your Next Steps
Once you “get them”, and you’re comfortable and passionate about the way you’re communicating, people will feel that. The point of any sales funnel is to take gradual steps from stranger to a warmed-up lead. We want to focus on building your credibility to the point where your audience feels safe and ready to buy.
What questions do you have about surveying your audience? Has this worked for you? What are some of your favorite questions to ask in market research?