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Customer Acquisition Strategy

Your marketing should pay for itself.

I help growth-stage businesses build customer acquisition systems where the front end funds the back end — turning marketing from a cost center into a revenue engine.

$2M+
In managed ad spend
$6.6M
Revenue generated
3–5×
Buyer conversion lift

Built on the same economic model used by

Costco, Amazon Prime, Dollar Shave Club, HubSpot, and the most valuable growth companies in the world — adapted for businesses doing $3M–$10M in revenue.

Who This Is For

Customer-Funded Growth works across industries.

⚖️

Professional Services

Law firms, accounting practices, and consultancies using paid diagnostics and audits to fund client acquisition.

🏥

Health & Wellness

Med spas, dental practices, and clinics using introductory treatments to offset patient acquisition costs.

🛒

E-Commerce & DTC

Product brands using starter kits and curated entry products to create buyers from cold traffic.

🔧

Home Services & Trades

HVAC, plumbing, and landscaping companies using paid inspections to convert to high-margin projects.

💻

SaaS & Software

Software companies using paid onboarding sprints to drive subscription conversion and reduce churn.

🏢

Agencies & B2B

Service businesses using entry-level engagements to demonstrate capability and ascend to retainers.

"The most successful companies in the world do not treat customer acquisition as an expense. They treat it as a revenue event."
— From the Customer-Funded Growth Manifesto
Allie Bjerk
About

Strategy built on math, not theory.

I've spent over $2 million on paid advertising — not managing it for clients from a distance, but building and testing acquisition systems hands-on, dollar by dollar, across dozens of industries and business models.

That work led to a discovery most marketing consultants never make: the acquisition process itself can generate revenue. I built a proprietary methodology — Customer-Funded Growth — that restructures how businesses acquire customers so that marketing pays for itself from day one.

I work with established businesses doing $3M–$10M in annual revenue who are ready to stop treating marketing as a cost center and start treating it as a growth engine.

$2M+

Personal ad spend

$6.6M

Revenue generated

1,000+

Businesses advised

What would it mean if your marketing paid for itself?

Let's find out. Schedule a strategy call to explore whether Customer-Funded Growth is the right model for your business.

Schedule a Strategy Call →