If you’re anything like me and oh, you know, the several million or so other people who hang out on their phone every day…you probably spend way too much time on social media. Whether it’s scrolling your fyp, falling down the rabbit hole of theories about the most popular show at the moment, reading about the latest celebrity gossip or just scrolling through friends’ posts, we all just can’t seem to stay away from our phones.
So, when it comes to promoting your business on social media, you’d think we would have it all figured out by now. But surprisingly enough, creating a successful social media strategy is not as easy as it looks.
Lucky for you though, I’ve been promoting my business on various social media platforms for the last several years and I’m here to share some tips that will help make your social media marketing strategy a breeze!
6 steps to create your social media strategy
1. Figure out your target audience
Figuring out your target audience is essential for any digital entrepreneur. You need to know who you’re targeting your products and services to, so you can deliver the right message in the right way. It takes some effort to determine your target audience, but it’s well worth it in the long run.
First, think about who your ideal customer is. What kind of person would be most likely to buy what you’re selling? Next, do some research and try to figure out as much as you can about this group of people. What are their interests? What do they care about? Where do they hang out online and offline?
Understanding your target market is the key to building relationships and better communicating with consumers. You can develop creative that speaks directly toward specific personas.
2. Identify your main goals for gaining visibility for your business
In order to succeed as a digital entrepreneur, you’ll need to work on gaining visibility for your business. But what are your main goals for doing so? And how will you know if you’re successful?
Your main goal should be to send your traffic from social media to somewhere specific, like a landing page, sales page or directly to checkout. Make sure to understand where you’re sending your traffic before you start building up your visibility.
How do you know if you’re successful? Well, having measurable goals is most important. It’s easy to let emotions and feelings get in the way of seeing a scenario objectively, so using metrics such as sales page views or conversion rates will allow you to properly gauge your success. More about that in number 5.
3. Create interesting and engaging content
You want to run a business that will provide you with an income, right? The way to do this is by putting the needs of your audience first. Helping them solve their problems and providing useful content means setting yourself apart from other businesses. A lot of business owners get so caught up in promoting their product or service that they forget one thing: your content is about your customer.
4. Choose the right platforms for your brand
This one is two-fold: 1 – where does your ideal customer hang out online and 2 – which platform(s) do you like? The right platform for your brand should check the box for both because not all channels are created equal, and you’ll need a personalized approach for each one in order to successfully reach the people who will be most interested in what you offer. That requires some time and effort so you want to invest in the right social media platforms for your business.
5. Monitor and analyze your results
If you’re running a digital business, it’s important to keep track of your results – what’s working, what isn’t, and how you can improve.
Fortunately, all social media platforms have an analytics section of your business account. Checking your analytics is important to understanding whether the content you’re spending time creating is performing well with your audience.
Pick a few KPI’s (Key Performance Indicators) that you’re going to track and commit to keeping tabs on them regularly. This could be views on a series of stories that stayed from the beginning through to the last slide, comments on your posts, traffic to your website or sales page from social, or how many people reached out in the DM’s after you posted asking them to DM you. Base your choice of KPI’s to track on what kind of content you’re posting and on which platforms.
6. Keep it up! Consistency is key in social media marketing
This one goes hand in hand with number five. Remove your thoughts and feelings about how things are going on social media and instead stick with it based on data. This is going to allow you to post consistently even when you don’t feel like it.
Creating production goals is another metric you can put in place to back up this plan. Commit to creating x number of stories or post a new video to YouTube every week. Create the content, post it, check the data, track it in a spreadsheet, and keep going no matter what.
That’s it! Six easy steps to social media marketing success. Well, maybe not so easy, but with a little effort and the help of SocialSupply365, you can definitely achieve your social media goals.
Never wonder what to post again and stay consistent with quality content every single day with the SocialSupply365 system. It’s only available for a limited time for just $37!
So what are you waiting for? Get started today and see the amazing results for yourself!