Trust the Process (or Don’t)

I say this all the time to my students and clients (and to myself!).

“Trust the process.”

So, what does it mean to “trust the process”?

It’s when you decide to invest in a program, online course, coach, personal trainer, etc., and they ask you to trust their process to get the results you’re seeking.

Sounds logical enough, but it’s not necessarily easy.

The New Course Buzz

When you first join a new course or program, it’s easy to commit to the process. It’s a new and exciting adventure, and your motivation is high.

You’re gung-ho about your new project/goal/desire. You’re finally getting the solution to that nagging problem, and it feels awesome. It creates a bit of a “buzz.” (Side note: Those dopamine hits really play a role here.)

You might even tell everyone you know about it. Spill your exciting news on social media. Maybe you spend hours researching and carefully planning what you’re going to do once you get whatever big result the program promises.

You start your new program with a bang, and for a little while, you’re on fire with it. Then…


But what happens when your motivation starts to sink?

You may make a mistake, fall off track, lose momentum, or become discouraged. You begin to think, “I can’t do this,” “This is too hard,” or “It’s not working.”

You begin to doubt the process. But really, it has nothing to do with the process itself. It’s resistance or self-doubt. You’re getting in your own way.

And there’s a point where you have to either overcome your resistance or self-doubt, ride out that natural dip in motivation, and continue to trust the process — or not.

If not, you must accept that not trusting the process ultimately means you’re sabotaging what you wanted for yourself in the first place.

Which Path Will YOU Choose?

Let’s say you wanted to lose 50 pounds. So, you hired a personal trainer, and she put you on structured fitness and nutrition regimens. 

It’s a drastic lifestyle change for you, but she promises not only the achievement of your goal weight, but better health and well-being in general. The only catch (if there is a catch) is that you must trust her process to wellness.

What if you do a fantastic job on the program, in the beginning, even losing 10 pounds along the journey…but three weeks into it, you begin to lose your motivation, or you have one slip-up? Do you decide that this new, healthy lifestyle is too hard for you and quit, forfeiting your dream of a healthier body (and possibly some cash)? Or do you acknowledge the hiccup as human and stay the course?

I’ve seen this dynamic play out in my signature course so many times. 

Inside Tiny Offer Lab, I give students a clear, proven step-by-step process to create a profit-generating, irresistible offer suite of their own. 

I ask students to trust the process. Not that they can’t make any part of it their own — I’m all for creativity. But the problem comes in when a student decides to skip a key step, or do it their own way that is completely different from what I’ve recommended. 

They paid for the course, for my expertise and experience — so they don’t have to go through months of painful trial and error. Yet, they’re not trusting the process. 

The results are not good. When they go too far off course, their offer suffers — their click-through rates drop, their ad spend gets higher, their sales drop. It ends in disappointment, and I don’t like to see that happen.

So, when you’ve paid for a program, and you trust the creator to help you get the results you’re after — trust their process.

If you want to know more, head on over to to watch my free masterclass: Playing Big with Tiny Offers.

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