Vanity Metrics Don’t Matter

allie on gray couch

Here’s the harsh truth about Instagram and your business: Focusing on a pretty grid or getting a ton of followers won’t do anything for your bottom line.

Because you can’t go to your local bank and cash out your followers.

And the grid doesn’t define you.

Connecting with the RIGHT people, building better relationships, and bringing the sales conversations to you… 

^^^Those are the things that add to your bottom line…not followers. 

But how? I’ll tell you my tried-and-true strategy.

First, let’s talk about what’s not working…

 

Problem 1: Getting trapped in time-wasters 

  

You’re busy. Believe me, I get it. 

You’re running a business, delivering client work, AND creating content. And you’re probably also running a household, your kids’ schedules, and maybe even still working another job. 

Yet, somehow you’re supposed to find time to be on every single social media platform, engaging, hustling, and doing all the things? 

Here’s what most of my clients and students used to spend far too much time on:

  • Circling the Insta famous, double-tapping, commenting, and hoping to gain some of their followers
  • Playing the follow/unfollow game
  • Spending hours working through follow-for-follow Facebook threads
  • Posting pretty stock photos and generic, mildy inspirational quotes
  • Coordinating the grid to perfection 

All of these tactics are a massive waste of your already spread-thin time and energy. So, stop doing them!

 

Problem 2: Having no end result in mind

 

One of the first questions I asked my private visibility clients was: 

What results do you want from your visibility efforts?

So many of them mentioned a specific number of followers, a bigger audience, more reach.

My next question: WHY? Why do you want that? What are you hoping to gain from more followers, a bigger audience, and more reach?

Wrapped up in all of the vanity metrics is the need for more leads, more paying clients, and more revenue.

Ultimately, it all boils down to having a thriving business, and not having to wonder whether you can pay the bills (and yourself) every month. 

Once we uncover the results you really want, you have to ask yourself if what you’re doing is leading to those results.

The fact is: Followers and hearts do not equal cash. 

So, if you’re chasing followers, or simply a “bigger” email list, then you’re aiming at the wrong target. 

Figure out your end goal, then work backward from there. 

What will it take to get more leads and make more money?  

What does my ideal client need to see, hear, and feel from me, in order to say yes? 

Answering those two questions will give you a basic social content strategy that can actually work. 

 

Problem 3: You know what works, but have no idea how to make it work for you

 

You’ve heard of other business owners getting sales directly from Instagram (or their Facebook lives, etc.). And you post and go live and post…nothing. 

They say Instagram Stories are THE thing to connect with your future customers. But you’re either too overwhelmed to try one.more.thing. Or you tried and got no traction. 

Maybe you believe it won’t work for you, even though it seems to work for everyone else. 

Look, I get it. I used to feel the same way. I thought it was just one more thing on my neverending to-do list. I thought you had to be famous, or an “influencer” to actually get clients through IG.

Getting past this was part mindset work and part strategy. But I did get past it, and you can too. 

And it will be worth it because your dream clients are already on Instagram. They’re looking for you, just like you’re looking for them.

Contrary to popular belief, no blue checks, or thousands upon thousands of followers are required to get results from this platform.

Why Instagram? 

It’s the only platform that lets you easily (and non-threateningly) open up conversations with followers and non-followers alike.

And that’s the key: CONVERSATIONS.

Instagram Stories gets your dream clients to start the sales conversation directly with you

 

How to master Instagram Stories – the EASY way

 

The other mistake I used to make in my business? 

Thinking I had to figure it all out for myself. 

I tried to piece together 20 blog posts, 12 YouTube videos, and 5 podcast episodes and turn that into a cohesive Instagram strategy. 

That didn’t work for me, and it took up a lot of my time. 

Instead of guessing, procrastinating, and wasting your time, get a simple, step-by-step system to build a client-attracting IG Stories machine with Story Scripts.

For $34 (not a typo), you get training, workbooks and templates, so you can:

✓ Learn how to use the Story-Selling framework in any of your content, not just on Instagram, to maximize your reach and results

✓ Discover the 5 specific types of stories that attract clients, encourage engagement, and lead to sales

✓ Get immediate access to 25 of the exact Story Scripts that have helped me close dozens in sales directly from Instagram, along with real-life examples from my IG account

✓ Discover the “hacker’s” secret to ethically leveraging other people’s audiences through your stories, so you can reach more people without a huge follower count

✓ Finally learn how to use hashtags to get your stories noticed by the right people

Get immediate access to Story Scripts today

 

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