Your marketing should pay for itself.
I help growth-stage businesses build customer acquisition systems where the front end funds the back end — turning marketing from a cost center into a revenue engine.
Built on the same economic model used by
Costco, Amazon Prime, Dollar Shave Club, HubSpot, and the most valuable growth companies in the world — adapted for businesses doing $3M–$10M in revenue.
Law firms, accounting practices, and consultancies using paid diagnostics and audits to fund client acquisition.
Med spas, dental practices, and clinics using introductory treatments to offset patient acquisition costs.
Product brands using starter kits and curated entry products to create buyers from cold traffic.
HVAC, plumbing, and landscaping companies using paid inspections to convert to high-margin projects.
Software companies using paid onboarding sprints to drive subscription conversion and reduce churn.
Service businesses using entry-level engagements to demonstrate capability and ascend to retainers.
"The most successful companies in the world do not treat customer acquisition as an expense. They treat it as a revenue event."— From the Customer-Funded Growth Manifesto
I've spent over $2 million on paid advertising — not managing it for clients from a distance, but building and testing acquisition systems hands-on, dollar by dollar, across dozens of industries and business models.
That work led to a discovery most marketing consultants never make: the acquisition process itself can generate revenue. I built a proprietary methodology — Customer-Funded Growth — that restructures how businesses acquire customers so that marketing pays for itself from day one.
I work with established businesses doing $3M–$10M in annual revenue who are ready to stop treating marketing as a cost center and start treating it as a growth engine.
Personal ad spend
Revenue generated
Businesses advised
Let's find out. Schedule a strategy call to explore whether Customer-Funded Growth is the right model for your business.
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