Six Reasons Your Campaign "Failed" and What to Do Next

As online entrepreneurs, we’re used to high learning curves and dusting ourselves off when things haven’t gone perfectly. Sinking money in to a Facebook ad campaign that didn’t offer an ideal return can certainly sting. But trust me, it has happened to the best of us. Here are some of the reasons your campaign may…

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Five Key Factors That Show You're Ready for Facebook Ads

Have you been thinking about running ads for your business? Here are some important key factors to show you whether or not you’re ready to run ads. You have something to sell. Now, bear with me. It might seem like I’m being snarky or sarcastic, but this is serious. I would encourage you to never…

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The Eight Questions You Must Ask Your Audience

One of the most common places that online business owners get stuck is properly surveying their audience. Too many times, they start designing programs and offers based on assumptions made about their audience and neglect to ask what they *actually* want. Of course, there’s no perfect formula or hidden secrets to connecting with your audience,…

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Smart Marketing Tactics: Across Eras and in Any Phase of Growth

I’m admittedly super nerdy when it comes to consuming as much content as I can about marketing, business and self-development, and I recently finished reading a book all about persuasion marketing as it relates to neuromarketing — basically the things that light up our brains and make us want to say “YES!” to a sales…

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Ten Steps to a Successful Advertising Campaign

The Facebook ad itself is only a teeny-tiny portion of any online advertising or other successful Facebook ad campaign.. Although it might be the first step of the campaign, it’s roughly about 10% of its success. When clients come to me wanting to run a Facebook ad, especially in the coaching and online service-based industry,…

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Three Ways to Overcome Imposter Syndrome

For the longest time imposter syndrome was keeping me stuck. I would have (what I thought to be) a great idea and I’d set out to gather information and research on exactly how to put my great idea in motion. I was so stuck in my own head, and afraid that someone else was already…

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