Your marketing should pay for itself.
I help growth-stage businesses build customer acquisition systems where the front end funds the back end — turning marketing from a cost center into a revenue engine.
$2M+
In managed ad spend
$6.6M
Revenue generated
3–5×
Buyer conversion lift
Growing businesses are spending more on marketing and getting less for it.
Rising Acquisition Costs
Every major ad platform is getting more expensive. The customer who cost $40 to acquire three years ago now costs $75–$100, with no improvement in lifetime value to show for it.
Cash Flow Under Pressure
Growth requires upfront capital with delayed returns. You pay for ads before customers convert, creating a cycle where faster growth means tighter cash flow.
Agency Roulette
Most $3–10M businesses have cycled through two to four agencies, spending $100K–$250K with little to show for it. The model is broken, not the execution.
Customer-Funded Growth
An acquisition model where the process of acquiring a customer generates revenue — partially or entirely — before the customer ever buys your core product or service.
Traditional Acquisition
Spend first. Hope later.
Customer-Funded Growth
Revenue from day one.
Built on the same economic model used by
Costco, Amazon Prime, Dollar Shave Club, HubSpot, and the most valuable growth companies in the world — adapted for businesses doing $3M–$10M in revenue.
Customer-Funded Growth works across industries.
Professional Services
Law firms, accounting practices, and consultancies using paid diagnostics and audits to fund client acquisition.
Health & Wellness
Med spas, dental practices, and clinics using introductory treatments to offset patient acquisition costs.
E-Commerce & DTC
Product brands using starter kits and curated entry products to create buyers from cold traffic.
Home Services & Trades
HVAC, plumbing, and landscaping companies using paid inspections to convert to high-margin projects.
SaaS & Software
Software companies using paid onboarding sprints to drive subscription conversion and reduce churn.
Agencies & B2B
Service businesses using entry-level engagements to demonstrate capability and ascend to retainers.
"The most successful companies in the world do not treat customer acquisition as an expense. They treat it as a revenue event."— From the Customer-Funded Growth Manifesto
Strategy built on math, not theory.
I've spent over $2 million on paid advertising — not managing it for clients from a distance, but building and testing acquisition systems hands-on, dollar by dollar, across dozens of industries and business models.
That work led to a discovery most marketing consultants never make: the acquisition process itself can generate revenue. I built a proprietary methodology — Customer-Funded Growth — that restructures how businesses acquire customers so that marketing pays for itself from day one.
I work with established businesses doing $3M–$10M in annual revenue who are ready to stop treating marketing as a cost center and start treating it as a growth engine.
$2M+
Personal ad spend
$6.6M
Revenue generated
1,000+
Businesses advised
What would it mean if your marketing paid for itself?
Let's find out. Schedule a strategy call to explore whether Customer-Funded Growth is the right model for your business.
Schedule a Strategy Call →