Why It’s Okay to Want More

In the last couple weeks, I’ve been putting in a strong effort to change my mindset and self-care habits. As a business owner and mother of three, I often feel like I’m reactive to everything.. which sometimes makes me resent my family (and the time I have available to work) or business or even my…

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Get Prepared to Run Your Best Campaign Yet

In order to run a Facebook ad campaign that is set up for success, there are a few items I’d recommend checking off of your list first. For a printable version of this checklist, you can scroll to the bottom to signup to have the PDF emailed to you. 1. Your pixel is installed and…

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Was Your Facebook Ad Campaign Successful or Not?

I’ve had clients ask “So… how did we do? Was this campaign successful or not?” That’s a bit like asking “How long is a string?” When people are asking about the success of failure of their ad campaign, they’re generally focusing on these stats alone: CTR (Click Through Rate) Clicks CPM (Cost Per 1,000 Impressions)…

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Six Reasons Your Campaign "Failed" and What to Do Next

As online entrepreneurs, we’re used to high learning curves and dusting ourselves off when things haven’t gone perfectly. Sinking money in to a Facebook ad campaign that didn’t offer an ideal return can certainly sting. But trust me, it has happened to the best of us. Here are some of the reasons your campaign may…

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Five Key Factors That Show You're Ready for Facebook Ads

Have you been thinking about running ads for your business? Here are some important key factors to show you whether or not you’re ready to run ads. You have something to sell. Now, bear with me. It might seem like I’m being snarky or sarcastic, but this is serious. I would encourage you to never…

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The Eight Questions You Must Ask Your Audience

One of the most common places that online business owners get stuck is properly surveying their audience. Too many times, they start designing programs and offers based on assumptions made about their audience and neglect to ask what they *actually* want. Of course, there’s no perfect formula or hidden secrets to connecting with your audience,…

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