allie on gray couch

Vanity Metrics Don’t Matter

Here’s the harsh truth about Instagram and your business: Focusing on a pretty grid or getting a ton of followers won’t do anything for your bottom line. Because you can’t go to your local bank and cash out your followers. And the grid doesn’t define you. Connecting with the RIGHT people, building better relationships, and…

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Building a Business That Lights You Up

As part of the reflection I did on the year 2019, I felt like I needed to do a gut check on how I was feeling about the nitty gritty details of life and business. I wanted to comb through if I was still feeling “lit up” by my daily and weekly schedule – and…

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Five Lessons I’ve Learned During My Entrepreneurial Journey So Far

Some people are surprised to hear that my first venture into the entrepreneurial space wasn’t my marketing agency.   I started an events linen rental company.   After having a terrible experience with the chair cover rentals we purchased for our wedding, I distinctly remember having the thought while shopping at Target, “I could do…

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Why It’s Okay to Want More

In the last couple weeks, I’ve been putting in a strong effort to change my mindset and self-care habits. As a business owner and mother of three, I often feel like I’m reactive to everything.. which sometimes makes me resent my family (and the time I have available to work) or business or even my…

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