Some people are surprised to hear that my first venture into the entrepreneurial space wasn’t my marketing agency. I started an events linen rental company. After having a terrible experience with the chair cover rentals we purchased for our wedding, I distinctly remember having the thought while shopping at Target, “I could do this SO […]

Five Lessons I’ve Learned During My Entrepreneurial Journey So Far

Business Strategy, Self Development

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Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. Here are five of my all-time favorite software tools for online marketing; I’ll keep this list updated as I find new ones! Some of these links are affiliate links. […]

Tools That Make my Online Business Thrive

Business Strategy

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In the last couple weeks, I’ve been putting in a strong effort to change my mindset and self-care habits. As a business owner and mother of three, I often feel like I’m reactive to everything.. which sometimes makes me resent my family (and the time I have available to work) or business or even my […]

Why It’s Okay to Want More

Blog, Business Strategy, Self Development

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If you are running your business online, you’re going to need a sales funnel. Whether you realize it or not, you may already have one in place. The sales funnel is a journey that you take an interested party through in order to get to know you further. Of course, this can be done in […]

Using a Quiz Within Your Sales Funnel

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In order to run a Facebook ad campaign that is set up for success, there are a few items I’d recommend checking off of your list first. For a printable version of this checklist, you can scroll to the bottom to signup to have the PDF emailed to you. 1. Your pixel is installed and […]

Get Prepared to Run Your Best Campaign Yet

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I’ve had clients ask “So… how did we do? Was this campaign successful or not?” That’s a bit like asking “How long is a string?” When people are asking about the success of failure of their ad campaign, they’re generally focusing on these stats alone: CTR (Click Through Rate) Clicks CPM (Cost Per 1,000 Impressions) […]

Was Your Facebook Ad Campaign Successful or Not?

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As online entrepreneurs, we’re used to high learning curves and dusting ourselves off when things haven’t gone perfectly. Sinking money in to a Facebook ad campaign that didn’t offer an ideal return can certainly sting. But trust me, it has happened to the best of us. Here are some of the reasons your campaign may […]

Six Reasons Your Campaign “Failed” and What to Do Next

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Have you been thinking about running ads for your business? Here are some important key factors to show you whether or not you’re ready to run ads. You have something to sell. Now, bear with me. It might seem like I’m being snarky or sarcastic, but this is serious. I would encourage you to never […]

Five Key Factors That Show You’re Ready for Facebook Ads

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One of the most common places that online business owners get stuck is properly surveying their audience. Too many times, they start designing programs and offers based on assumptions made about their audience and neglect to ask what they *actually* want. Of course, there’s no perfect formula or hidden secrets to connecting with your audience, […]

The Eight Questions You Must Ask Your Audience

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I’m admittedly super nerdy when it comes to consuming as much content as I can about marketing, business and self-development, and I recently finished reading a book all about persuasion marketing as it relates to neuromarketing — basically the things that light up our brains and make us want to say “YES!” to a sales […]

Smart Marketing Tactics: Across Eras and in Any Phase of Growth

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