Building a Business That Lights You Up

As part of the reflection I did on the year 2019, I felt like I needed to do a gut check on how I was feeling about the nitty gritty details of life and business. I wanted to comb through if I was still feeling “lit up” by my daily and weekly schedule – and…

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The Psychological Shift Behind Advertising

We shy away from sales, yet think about the last time you finally bought something you REALLY wanted. How fun was that purchase?   People “feel weird” selling when they think they’re trying to push something people don’t actually want..   But what happens when you flip the script and you sell in a way…

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Trends to watch for in 2020

Are curious what marketing trends you’re going to see more of in 2020? Here’s my list:   According to Nielsen Research…. The average customer journey is 21 days. And it takes an average of 32 exposures to your brand.  Attention is fragmented – she’s on FB, FB Messenger, Instagram, Instagram Messages, YouTube, Podcasts, and ALL…

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My Recommended Tech + Tools Stack

I’ve always done things differently. That’s probably why I lasted less than four years in the “real world” of corporate marketing agency politics, before jumping ship to start my own business.   Those rebel tendencies followed me into entrepreneurship, too.   While my peers were leading with “FREE VALUE” this and “FREEBIE PDF” that, I…

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How Can I Decide What to Create for My Tiny Offer™

One of the biggest questions people ask during my webinars and in my DMs is all about how they can create their own Tiny Offer™ for their unique niche.    I think of Tiny Offer creation as a product suite comprised of 8 different categories: Hold My Hand Educational Inspirational Time Saving Accountability  Social Proof …

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Why Every Business Owner Should Have a Tiny Offer

Many of my clients have been told to avoid small products because they attract “the wrong crowd” when they’re selling high-ticket implementation, group programs or 1:1 coaching, so they’ve completely avoided them.    I’m of the belief that the Tiny Offer is the new freebie, and I’m on a mission to share that movement with…

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