How to Lead and Support Your Community During a Worldwide Crisis

I’m not going to pretend everything’s “normal” when it’s not. The entire world has been turned upside down because of the COVID-19 pandemic.  Healthcare workers are overwhelmed and at-risk. Supplies are scarce. People are being furloughed, or losing their jobs.   Restaurants, stores, and brick and mortar businesses of all sizes are closed…some probably won’t reopen. …

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The challenges we are facing today will be written in history books.

With the current state of the world, I predict a massive shift coming to the online business world in the upcoming weeks due to the quarantine requirements. I foresee that a number of you will take this as an opportunity to dig in, reflect, realign priorities and figure out how to make a more connected,…

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Building a Business That Lights You Up

As part of the reflection I did on the year 2019, I felt like I needed to do a gut check on how I was feeling about the nitty gritty details of life and business. I wanted to comb through if I was still feeling “lit up” by my daily and weekly schedule – and…

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The Psychological Shift Behind Advertising

We shy away from sales, yet think about the last time you finally bought something you REALLY wanted. How fun was that purchase?   People “feel weird” selling when they think they’re trying to push something people don’t actually want..   But what happens when you flip the script and you sell in a way…

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Trends to watch for in 2020

Are curious what marketing trends you’re going to see more of in 2020? Here’s my list:   According to Nielsen Research…. The average customer journey is 21 days. And it takes an average of 32 exposures to your brand.  Attention is fragmented – she’s on FB, FB Messenger, Instagram, Instagram Messages, YouTube, Podcasts, and ALL…

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My Recommended Tech + Tools Stack

I’ve always done things differently. That’s probably why I lasted less than four years in the “real world” of corporate marketing agency politics, before jumping ship to start my own business.   Those rebel tendencies followed me into entrepreneurship, too.   While my peers were leading with “FREE VALUE” this and “FREEBIE PDF” that, I…

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