What Makes a Great Tiny Offer?
A great tiny offer is a powerful tool that can drive leads and sales for your business. It is not just a one-time creation, but a living and breathing product that requires ongoing management and optimization. The key to a successful tiny offer is understanding what your target audience wants and needs and designing something that excites them and provides immediate results.
To create a great tiny offer, you need to do thorough research to understand what your audience is asking for. This will help you design an offer that they will be eager to buy. It should be valuable enough to attract people who have never heard of you before and make them feel that it will have a significant impact on their lives or businesses.
It is important to have a clear vision of your ultimate business and not be afraid to take action. Avoid falling into the trap of constantly chasing new ideas and opportunities. Instead, focus on testing one thing at a time and learning from the results.
A tiny offer can take various forms, such as a paid challenge, workshop, or a small service. It should serve as an appetizer for your larger products or services, providing a taste of what you have to offer. Starting with a non-automated approach, such as participating in Facebook group threads, can help you grow your email list and reach more of your ideal customers.
Creating a great tiny offer involves brainstorming the problems and struggles your target audience faces. This will help you come up with ideas that address their needs and interests. Articulate the problem and the payoff of your offer, and clearly describe what it includes.
Examples of tiny products include calendars, templates or swipe files, recipe guides, eBooks, Asana templates, Trello or notion boards, planners or worksheets, meditations or audios, calculators, comparison guides, and handbooks. These products are typically sold for $50 or less and provide immediate value to the buyer.
Tiny workshops are a type of tiny offer that can be a valuable tool for growing your business. They are live or pre-recorded training sessions that teach people how to do one specific thing or solve a specific problem in under 90 minutes. These workshops should be quick and easy to deliver, and you shouldn’t spend more than a few hours creating the slides or content. The goal is to get your audience into action and momentum, showing them that it’s not as hard as they may have thought. Tiny workshops can be offered for free initially to attract participants and gather feedback, and then evolve into a paid offering with additional bonuses or digital products. They provide an opportunity to engage with your audience, understand their needs, and potentially develop high-ticket offers based on their feedback.
Tiny services are a type of tiny offer that provide a done-for-you or done-with-you service to customers. These services typically cost $50 or less and can be delivered in less than 90 minutes. Examples of tiny services include consultations, audits, assessments, reviews, or feedback sessions. For instance, a car seat confidence boost service could involve a 25-minute consultation where the expert assesses the installation of the car seat and provides guidance. Tiny services offer a way to directly work with customers and provide immediate value.
Examples of tiny products include calendars, templates or swipe files, recipe guides, eBooks, asana, Trello or notion boards, planners or worksheets, meditations or audios, calculators, comparison guides, and handbooks. These products are typically sold for $50 or less and provide immediate value to the buyer.
You can also use Tiny Offers to feed your membership or higher ticket products.
To grow a tiny offer into a membership, you can follow a strategic approach. One way is to focus on building your audience by leveraging other people’s audiences (OPA). This can be done through buying shoutouts on Instagram, sharing in Facebook groups, being a guest on podcasts, or partnering with mentors or friends who have email lists. By reaching out to new audiences, you can attract more buyers for your tiny offer.
Once you have a solid customer base from your tiny offer, you can start introducing the idea of membership. Some customers may express interest in working with you more or ask for additional offerings. This is an opportunity to upsell them into a membership program where they can access more exclusive content, ongoing support, and new monthly tiny offers.
By consistently launching new tiny offers and adding them to the membership, you create a recurring revenue stream. This approach allows you to provide value to your members on an ongoing basis and keep them engaged. It’s important to focus on building the membership gradually and not overwhelm yourself with too many tasks at once. By prioritizing your goals and focusing on one step at a time, you can successfully grow a tiny offer into a membership program.
To get tiny offer buyers into a high ticket program, it is important to nurture them and build trust after their initial purchase. This can be done by providing valuable content through blog posts, videos, podcasts, and email sequences. By engaging with them and showcasing your expertise, you can create a desire for further learning and transformation. Inviting them to live events, such as workshops, challenge series, or webinars, can help deepen the connection and build anticipation. After establishing trust and delivering value, you can then present the opportunity to join a high ticket program. If they don’t opt for the high ticket offer, you can downsell them into a membership program, offering different tiers of membership to cater to their needs and preferences. The goal is to create a continuous flow of engagement and offers, gradually moving them up the value ladder.
In conclusion, a great tiny offer is one that resonates with your target audience, provides immediate value, and serves as a stepping stone toward your larger products or services. By understanding your audience’s needs and taking action, you can create a compelling offer that drives leads and sales for your business.