Often times, the first thing business owners default towards when they need more clients is “OH, I JUST NEED TO GET SUPER VISIBLE”. This does lead to “spaghetti on wall” style content and maybe a few (less than ideal) leads signing up for your services. It also perpetuates that all-too-well-known-anxiety-inducing phenomenon known as Feast and […]
If you are running your business online, you’re going to need a sales funnel. Whether you realize it or not, you may already have one in place. The sales funnel is a journey that you take an interested party through in order to get to know you further. Of course, this can be done in […]
One of the most common places that online business owners get stuck is properly surveying their audience. Too many times, they start designing programs and offers based on assumptions made about their audience and neglect to ask what they *actually* want. Of course, there’s no perfect formula or hidden secrets to connecting with your audience, but it […]
You started your own business to gain freedom. Freedom from: Being stuck behind a computer from 9-5 Being away from your family forty plus hours a week An inconsiderate boss breathing down your neck Working your tail off for $20 an hour while the company is profiting 5 times that There’s a saying that entrepreneurs […]
You started a business for two reasons, you wanted the freedom of creating your own schedule, and you wanted to make money. However, once you’ve tasted the success of landing your first client, and your second client, (and even your third, fourth and fifth), the novelty of being self-employed has worn off and now you’re […]
“Allie, what is a marketing funnel?” When I say marketing funnel, I’m talking about the kind of funnel that you absolutely must get right if you want to sell products and run an efficient business. Your marketing funnel is made up of several stages, moving a potential client from total stranger to a total fan of your work. […]
Does your sales funnel feel more like a tornado than a calculated, measured process which ends in meeting goals and making sales? There are so many ways to bring traffic into your funnel, whether paid or organic, and I’ll be working my way through a blogging series of my FAVORITE ways to get more traffic […]
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