The Psychological Shift Behind Advertising

We shy away from sales, yet think about the last time you finally bought something you REALLY wanted. How fun was that purchase?   People “feel weird” selling when they think they’re trying to push something people don’t actually want..   But what happens when you flip the script and you sell in a way…

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How Can I Decide What to Create for My Tiny Offer™

One of the biggest questions people ask during my webinars and in my DMs is all about how they can create their own Tiny Offer™ for their unique niche.    I think of Tiny Offer creation as a product suite comprised of 8 different categories: Hold My Hand Educational Inspirational Time Saving Accountability  Social Proof …

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Why Every Business Owner Should Have a Tiny Offer

Many of my clients have been told to avoid small products because they attract “the wrong crowd” when they’re selling high-ticket implementation, group programs or 1:1 coaching, so they’ve completely avoided them.    I’m of the belief that the Tiny Offer is the new freebie, and I’m on a mission to share that movement with…

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Using a Quiz Within Your Sales Funnel

If you are running your business online, you’re going to need a sales funnel. Whether you realize it or not, you may already have one in place. The sales funnel is a journey that you take an interested party through in order to get to know you further. Of course, this can be done in…

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Stop Selling Your Freedom

You started your own business to gain freedom. Freedom from: Being stuck behind a computer from 9-5 Being away from your family forty plus hours a week An inconsiderate boss breathing down your neck Working your tail off for $20 an hour while the company is profiting 5 times that There’s a saying that entrepreneurs…

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You’ve created a job, not a lifestyle (and how to fix that).

You started a business for two reasons, you wanted the freedom of creating your own schedule, and you wanted to make money.  However, once you’ve tasted the success of landing your first client, and your second client, (and even your third, fourth and fifth), the novelty of being self-employed has worn off and now you’re…

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