Deliver the Unexpected to Surprise and Delight Your Customers

What does it take to stand out among the swarm of competition in the digital course market?  Seems like everyone, and their mom and cousin, has an online course these days. And because e-learning is projected to exceed $375 billion by 2026, and with COVID pushing more in-person classes online, I don’t expect the influx…

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How to Turn a Dud into a Sell-Out Offer Using the 5 Whys

Wouldn’t it be great if you could read your customer’s mind? Okay, maybe not all the time. But as it relates to your offer.   What if you knew exactly what your audience wants (and better yet, what they will BUY)? You already know all about creating an ideal client avatar, and you probably have…

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allie leading workshop

Three Myths About Social Media That Are Hurting Your Business

We’ve all heard about the power of social media to grow your audience, make a bigger impact, and, ultimately, make more revenue. The problem is…most business owners are doing it wrong (or skipping it all together) because they believe these 3 myths about social media.    Myth #1: “My clients are busy and don’t have…

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allie on gray couch

Vanity Metrics Don’t Matter

Here’s the harsh truth about Instagram and your business: Focusing on a pretty grid or getting a ton of followers won’t do anything for your bottom line. Because you can’t go to your local bank and cash out your followers. And the grid doesn’t define you. Connecting with the RIGHT people, building better relationships, and…

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How to Lead and Support Your Community During a Worldwide Crisis

I’m not going to pretend everything’s “normal” when it’s not. The entire world has been turned upside down because of the COVID-19 pandemic.  Healthcare workers are overwhelmed and at-risk. Supplies are scarce. People are being furloughed, or losing their jobs.   Restaurants, stores, and brick and mortar businesses of all sizes are closed…some probably won’t reopen. …

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The challenges we are facing today will be written in history books.

With the current state of the world, I predict a massive shift coming to the online business world in the upcoming weeks due to the quarantine requirements. I foresee that a number of you will take this as an opportunity to dig in, reflect, realign priorities and figure out how to make a more connected,…

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Building a Business That Lights You Up

As part of the reflection I did on the year 2019, I felt like I needed to do a gut check on how I was feeling about the nitty gritty details of life and business. I wanted to comb through if I was still feeling “lit up” by my daily and weekly schedule – and…

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The Psychological Shift Behind Advertising

We shy away from sales, yet think about the last time you finally bought something you REALLY wanted. How fun was that purchase?   People “feel weird” selling when they think they’re trying to push something people don’t actually want..   But what happens when you flip the script and you sell in a way…

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Trends to watch for in 2020

Are curious what marketing trends you’re going to see more of in 2020? Here’s my list:   According to Nielsen Research…. The average customer journey is 21 days. And it takes an average of 32 exposures to your brand.  Attention is fragmented – she’s on FB, FB Messenger, Instagram, Instagram Messages, YouTube, Podcasts, and ALL…

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My Recommended Tech + Tools Stack

I’ve always done things differently. That’s probably why I lasted less than four years in the “real world” of corporate marketing agency politics, before jumping ship to start my own business.   Those rebel tendencies followed me into entrepreneurship, too.   While my peers were leading with “FREE VALUE” this and “FREEBIE PDF” that, I…

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