My Recommended Tech + Tools Stack

I’ve always done things differently. That’s probably why I lasted less than four years in the “real world” of corporate marketing agency politics, before jumping ship to start my own business.   Those rebel tendencies followed me into entrepreneurship, too.   While my peers were leading with “FREE VALUE” this and “FREEBIE PDF” that, I…

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How Can I Decide What to Create for My Tiny Offer™

One of the biggest questions people ask during my webinars and in my DMs is all about how they can create their own Tiny Offer™ for their unique niche.    I think of Tiny Offer creation as a product suite comprised of 8 different categories: Hold My Hand Educational Inspirational Time Saving Accountability  Social Proof …

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Stop Selling Your Freedom

You started your own business to gain freedom. Freedom from: Being stuck behind a computer from 9-5 Being away from your family forty plus hours a week An inconsiderate boss breathing down your neck Working your tail off for $20 an hour while the company is profiting 5 times that There’s a saying that entrepreneurs…

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Five Rules to Follow for Major Wealth as a Solopreneur

As a service-based business owner, I’ve made a couple guesses about you, and you can tell me if I’m right (or if you’d like to challenge my assumptions). You want to make a difference for people in their lives. You want to teach, you want to inspire, and change lives with your content. You would…

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You’ve created a job, not a lifestyle (and how to fix that).

You started a business for two reasons, you wanted the freedom of creating your own schedule, and you wanted to make money.  However, once you’ve tasted the success of landing your first client, and your second client, (and even your third, fourth and fifth), the novelty of being self-employed has worn off and now you’re…

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