rich-life-reframe-podcast-announcement

Podcast Contest

We’re giving away one scholarship to my signature program, Tiny Offer Lab, every single month. (Value: $1,997) Details below… Here’s what to do right now to make sure you get new Rich Life Reframe episodes as soon as they drop — plus, how to enter to win: Have topic ideas for a future episode? I’d…

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The Biggest Mistakes Digital Product Creators Make (And What to Do Instead)

Most digital product creators doom their offers right from the start by making this one huge mistake… They run ads to a low-ticket standalone offer they *think* the audience needs, and they wait as the sales don’t roll in.  I can’t count the number of messages I’ve gotten, all saying something like: “Allie, I created…

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Top 5 Ways to Seize the Opportunity in Digital Products

The Opportunity According to Forbes, the online course and digital learning space are predicted to be worth $325 billion by 2025. ⠀ Keep in mind, that projection was made BEFORE the pandemic hit. With COVID-19 and the push to take even more learning online, there is MASSIVE opportunity to be had. ⠀⠀⠀⠀⠀⠀⠀⠀ But when I…

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Don’t Make This “Field of Dreams” Mistake: How to Validate Your Offer

There’s a line in the 1989 movie Field of Dreams that’s often misquoted as: “If you build it, they will come.” (It’s actually he, not they. But it doesn’t matter for our purposes.) I see so many online business owners who seem to be taking this line from a movie as golden business advice.  They…

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ask better question blog post

Asking Better Questions to Break Through to the Next Level in Your Business

What does it take to stand out among the swarm of competition in the digital course market?  Ever begin to dream a little…imagining exactly what you want for your business, and how you want to start showing up and playing BIG?  Then that voice pipes up: “Who do you think you are?” You imagine all…

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Deliver the Unexpected to Surprise and Delight Your Customers

What does it take to stand out among the swarm of competition in the digital course market?  Seems like everyone, and their mom and cousin, has an online course these days. And because e-learning is projected to exceed $375 billion by 2026, and with COVID pushing more in-person classes online, I don’t expect the influx…

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How to Turn a Dud into a Sell-Out Offer Using the 5 Whys

Wouldn’t it be great if you could read your customer’s mind? Okay, maybe not all the time. But as it relates to your offer.   What if you knew exactly what your audience wants (and better yet, what they will BUY)? You already know all about creating an ideal client avatar, and you probably have…

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allie leading workshop

Three Myths About Social Media That Are Hurting Your Business

We’ve all heard about the power of social media to grow your audience, make a bigger impact, and, ultimately, make more revenue. The problem is…most business owners are doing it wrong (or skipping it all together) because they believe these 3 myths about social media.    Myth #1: “My clients are busy and don’t have…

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allie on gray couch

Vanity Metrics Don’t Matter

Here’s the harsh truth about Instagram and your business: Focusing on a pretty grid or getting a ton of followers won’t do anything for your bottom line. Because you can’t go to your local bank and cash out your followers. And the grid doesn’t define you. Connecting with the RIGHT people, building better relationships, and…

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How to Lead and Support Your Community During a Worldwide Crisis

I’m not going to pretend everything’s “normal” when it’s not. The entire world has been turned upside down because of the COVID-19 pandemic.  Healthcare workers are overwhelmed and at-risk. Supplies are scarce. People are being furloughed, or losing their jobs.   Restaurants, stores, and brick and mortar businesses of all sizes are closed…some probably won’t reopen. …

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