The Psychological Shift Behind Advertising

We shy away from sales, yet think about the last time you finally bought something you REALLY wanted. How fun was that purchase?   People “feel weird” selling when they think they’re trying to push something people don’t actually want..   But what happens when you flip the script and you sell in a way…

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Trends to watch for in 2020

Are curious what marketing trends you’re going to see more of in 2020? Here’s my list:   According to Nielsen Research…. The average customer journey is 21 days. And it takes an average of 32 exposures to your brand.  Attention is fragmented – she’s on FB, FB Messenger, Instagram, Instagram Messages, YouTube, Podcasts, and ALL…

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Why Every Business Owner Should Have a Tiny Offer

Many of my clients have been told to avoid small products because they attract “the wrong crowd” when they’re selling high-ticket implementation, group programs or 1:1 coaching, so they’ve completely avoided them.    I’m of the belief that the Tiny Offer is the new freebie, and I’m on a mission to share that movement with…

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Using a Quiz Within Your Sales Funnel

If you are running your business online, you’re going to need a sales funnel. Whether you realize it or not, you may already have one in place. The sales funnel is a journey that you take an interested party through in order to get to know you further. Of course, this can be done in…

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You’ve created a job, not a lifestyle (and how to fix that).

You started a business for two reasons, you wanted the freedom of creating your own schedule, and you wanted to make money.  However, once you’ve tasted the success of landing your first client, and your second client, (and even your third, fourth and fifth), the novelty of being self-employed has worn off and now you’re…

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How to Create a Marketing Funnel that Generates Sales

“Allie, what is a marketing funnel?” When I say marketing funnel, I’m talking about the kind of funnel that you absolutely must get right if you want to sell products and run an efficient business. Your marketing funnel is made up of several stages, moving a potential client from total stranger to a total fan of your work….

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