Are you using all the right lingo, like “click here” or “link in bio,” but your audience isn’t responding? Well, most people who are scrolling their feed aren’t planning to navigate away. Their brain isn’t processing the same way on social media as it does when they’re on a website like Amazon, where they are…
If you’re in marketing, then you’re probably most familiar with the funnel approach to closing a sale. The funnel is the traditional, tried-and-true method that marketing has been used for decades. However, did you know there’s a newer approach called the flywheel? Here, I will describe and compare the models. Funnel The funnel approach to…
I don’t know about you, but I have personally stared at a blank Google Doc for more hours of my life than I would like to admit. I’ve found that when you start in a different order, when you don’t start at the top, it is so much easier to do. I think it’s the…
I say this all the time to my students and clients (and to myself!). “Trust the process.” So, what does it mean to “trust the process”? It’s when you decide to invest in a program, online course, coach, personal trainer, etc., and they ask you to trust their process to get the results you’re seeking….
Fun fact: The invention of the umbrella was actually a total industry disruptor — on par with Uber, Airbnb, and Spotify. In 1753, the inventor of the umbrella, Jacques Barbeu-Dubourg, had started to negatively impact the horse and buggy industry. Because once people had umbrellas, they didn’t duck into a buggy for transportation anymore, they…
I get this question a lot: “Would my membership work for a front-end offer?” Short answer: No…keep reading to find out why. First, by front-end offer, I mean a low-ticket item that brings new customers into your world and onto your email list. This would be the big end of your marketing funnel. The logic…
Don’t you wish you knew exactly what went on in your buyer’s mind when they’re considering your offer? The good news is that you can find out — in a way. It’s not mind reading — it’s psychology, specifically the psychology of persuasion, based on the work of Robert Cialdini in his groundbreaking book: Influence:…
Ever come across an online course with 50 bajillion bonuses that seem randomly thrown together and added just to boost the total value? Yeah, me too. Even if your potential customers don’t complain, you’re missing the whole point of bonuses. The reason bonuses exist is not just to sweeten the pot and crank-up your overall…
I want to tell you a true story about a woman who didn’t like her job. What she really wanted was the freedom and flexibility to be home with her kids — and to be able to do work she loves, on her terms. This is such a common story, and years ago, it was…
If there’s one mindset block I’ve seen in all of my clients and students (and myself) … it’s Impostor Syndrome. You’re probably familiar with Impostor Syndrome. But in case you’re not, it’s a set of limiting beliefs that pop up when you think about doing something new, going for a big goal, or stretching beyond…
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