Tools That Make my Online Business Thrive

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI.   Here are five of my all-time favorite software tools for online marketing; I’ll keep this list updated as I find new ones!   Some of these links are…

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Why It’s Okay to Want More

In the last couple weeks, I’ve been putting in a strong effort to change my mindset and self-care habits. As a business owner and mother of three, I often feel like I’m reactive to everything.. which sometimes makes me resent my family (and the time I have available to work) or business or even my…

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Using a Quiz Within Your Sales Funnel

If you are running your business online, you’re going to need a sales funnel. Whether you realize it or not, you may already have one in place. The sales funnel is a journey that you take an interested party through in order to get to know you further. Of course, this can be done in…

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Get Prepared to Run Your Best Campaign Yet

In order to run a Facebook ad campaign that is set up for success, there are a few items I’d recommend checking off of your list first. For a printable version of this checklist, you can scroll to the bottom to signup to have the PDF emailed to you. 1. Your pixel is installed and…

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Was Your Facebook Ad Campaign Successful or Not?

I’ve had clients ask “So… how did we do? Was this campaign successful or not?” That’s a bit like asking “How long is a string?” When people are asking about the success of failure of their ad campaign, they’re generally focusing on these stats alone: CTR (Click Through Rate) Clicks CPM (Cost Per 1,000 Impressions)…

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Six Reasons Your Campaign "Failed" and What to Do Next

As online entrepreneurs, we’re used to high learning curves and dusting ourselves off when things haven’t gone perfectly. Sinking money in to a Facebook ad campaign that didn’t offer an ideal return can certainly sting. But trust me, it has happened to the best of us. Here are some of the reasons your campaign may…

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